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There’s clean makeup. Then there’s award-winning, refillable, recyclable, certified organic ingredient list clean makeup brands. Here are 13 to wear in 2025.
| All products featured on The Wellness Feed are independently selected by our editors for their environmental and ethical impact. However, we may earn an affiliate commission when you buy something through our retail links. |
A new year. A new you. And, new makeup. Swap out the old for fresh, clean makeup picks formulated with skin-nourishing organic ingredients like jojoba oils or mango butter and without carcinogens like parabens, formaldehyde, and phthalates. What we put onto our bodies is just as important as what we put into it. So, we’ve researched clean makeup brands whose formulas have won awards and whose ingredient lists feature clean ingredients that will have us looking our best without compromising our health.
“Clean” makeup refers to products free from harmful chemicals, while organic makeup contains ingredients grown without synthetic pesticides or fertilizers. Organic makeup is made with certified organic ingredients, ensuring they are grown without pesticides and synthetic fertilizers. Using organic products not only reduces the chemical load on your skin but also promotes environmental sustainability. Organic practices benefit biodiversity and reduce pollution, making a positive impact on both health and the planet. When choosing clean and organic makeup, looking for reputable certifications to verify whether or not they’re clean or organic. Certifications like USDA Organic, Leaping Bunny, and or EWG Verified guarantee that products meet specific safety and ethical standards.
Each of the featured brands brings unique strengths to the table, catering to various preferences and needs. All of them are formulated with clean, plant-based, or organic ingredients and have the certifications to prove it. Plus, they’ve won awards for their formulas and dedication to clean beauty. Explore these brands and discover how clean beauty can transform your makeup routine for the better!
Lawless Beauty: “Clean Like You’ve Never Seen”
The award-winning beauty brand has a score of 5 or below on the EWG database verifying that their products are clean and formulated with toxic ingredients. The Dreamy Dozen Volume Two Talc-Free Eyeshadow Palette $43 (Sale $34)
Lawless Beauty strives for inclusivity and a health-conscious approach. They offer standout products like the One & Done Long-Wear Foundation, formulated to suit various skin tones while providing high coverage without harsh chemicals. Founded by Annie Lawless after a series of health scares, many of the products have a hazard score of 5 and below on the EWG.
- Product Spotlight: The Dreamy Dozen Volume Two Talc-Free Eyeshadow Palette is creamy velvety and talc-free. The range of bronze colors gets a range of skin tones glowing.
- Reviews: Customers often praise the brand for its range and quality. One review highlighted how it felt like a second skin, enhancing natural beauty without any irritation.
W3LL People: Plant-Powered Ingredients
W3LL People Bio Tint SPF 30 Tinted Moisturizer is made in a Fair Trade-certified factory and made from a dermatologist developed ingredient list. $30
W3LL People is dedicated to creating products suitable for sensitive skin. With a focus on clean, effective ingredients, they ensure their makeup nourishes rather than harms. Expert makeup artists recommend W3LL People for those with skin sensitivities due to its gentle formulation.
Experts Say: One dermatologist states, “Ingredients matter; W3LL People offers makeup that respects the skin barrier.”
Alima Pure: Mineral Makeup
Alima Pure Pressed Eyeshadow + Natural Definition Eye Pencil are made from natural, skin nourishing oils like jojoba, mango, and macadamia seeds. $60
Alima Pure is all about sustainability and natural quality. Their Velvet Eyeshadow line showcases rich pigments made from pure minerals. They also emphasize eco-friendly practices, using recyclable packaging, which advances their mission to protect the planet.
Environmental Impact: This certified B Corp company is also a member of 1% For The Planet and uses renewable energy. Plus, when you buy items like their eyeshadows, you can refill them with the brand to reduce packaging waste.
Kjaer Weis: Certified Organic Ingredients
Kjaer Weis is a range of makeup crafted and curated by a makeup artist from organic ingredients packaged in refillable and recyclable containers. Refillable Lipstick $48 (Sale $24)
Kjaer Weis combines luxury with sustainability, offering beautifully designed packaging that’s refillable. Their Cream Blush is a favorite, known for both its rich color and skincare benefits. Kjaer Weis operates on a refill system, significantly reducing waste and promoting sustainable consumer habits.
Environmental Impact: Refillable and recyclable compacts.
RMS Beauty: Skin Loving Ingredients
RMS Beauty crafts their award-winning collection of bronzers, blushes, and eyebrow pencils with raw, food grade, organic, wildcrafted, and natural ingredients. Buriti Bronzer $29
RMS Beauty has made a name for itself with iconic products like the Living Luminizer, appealing to those seeking a dewy finish. The brand’s minimalist philosophy has garnered numerous awards, emphasizing its position as a leader in the clean beauty movement.
Product Spotlight: The Buriti Bronzer is made from antioxidant-rich buriti oil, shea butter, and cocoa seed butter.
Ilia: Skincare + Makeup In One
Ilia Multi-Stick Cream Blush + Highlighter + Lip Tint is a creamy blush crafted with nourishing shea butter and avocado oil. $36
Ilia combines makeup and skincare effectively. Their Super Serum Skin Tint is a leader in the skincare-makeup hybrid category. Collaborations with skincare brands enhance their reputation, giving them an edge in innovation and effectiveness.
Customer Review: “Usually pinks make me look clownish but this one is such a natural pink-y blush and looks amazing <3.”
Merit Beauty: Natural & Minimal Beauty
Bronze Balm Sheer Sculpting Bronzer is one of their easy-to-apply products that give skin a natural glow. $30
Merit Beauty champions simplicity and elegance with products that require minimal effort. Their Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid has received rave reviews for its ease of use, natural look glow, and a smoother complexion with use. Cruelty-free, natural, certified organic ingredients.
Customer Review: “My skin was peeling and dry and I use the Merit oil. I love it, it is so hydrating and my skin looks so glowy and less textured.”
Jones Road: No-Makeup Makeup
Jones Road The Brow Pencil is packed with Vitamins A and E and linoleic acid to help reduce the appearance of fine lines. $22
Founded by acclaimed makeup artist Bobbi Brown, Jones Road focuses on natural beauty. The brand’s What The Foundation is designed for quick application, promoting a no-makeup look that enhances your features. Makeup artists often recommend it for its versatility and smooth finish on mature skin.
Jones Road exemplifies a modern shift in clean beauty, prioritizing ease and natural aesthetics over complex routines. They cater to those who desire a straightforward approach to makeup.
Tata Harper: High-Performance Botanical Ingredients
Lip Crème 3-in-1 Hydrating Lip Treatment $42 From the farm to the lipstick tube. Ingredients are grown, formulated and products are packaged all on the farm in Vermont.
Tata Harper offers a luxurious experience with products made from purely organic ingredients. Founded by Tata Harper, this brand highlights the importance of organic farming, utilizing potent natural ingredients to benefit your skin.
- Product Spotlight: The Tata Harper Tinted Moisturizer is a standout. It hydrates and provides a hint of coverage, thanks to its nourishing formula that blends seamlessly with skin.
- Customer Review: “I’ve never felt better about my makeup. It feels light yet covers well, and my skin loves it.”
Kosas: Clean, Conscious, and Chic
Revealer Super Creamy + Brightening Concealer with Caffeine and Hyaluronic Acid is a creamy concealer that visually plumps, hydrates, and improves the appearance of fine lines and blemishes with regular use. $30
Kosas prioritizes clean makeup packed with skin-improving ingredients like pink algae, hyaluronic acid, peptides, and caffeine. Their multi-use products allow for simple application, making them ideal for busy lifestyles.
- Product Spotlight: The Kosas Revealer Concealer can be used to cover blemishes and brighten under the eyes, simplifying your routine.
- Customer Review: “Looks great under eyes and is brightening and doesn’t pool in wrinkles or appear cakey.”
Elate Cosmetics: Vegan and Better Packaging
Refresh Foundation offers buildable sheer to medium coverage formulated with hydrating hyaluronic acid. Packaged in a refillable container. $39
Elate is committed to making a difference with vegan and cruelty-free practices. Their focus on sustainable packaging using materials like glass and bamboo makes them a favorite among eco-conscious consumers.
Chatting With Elate Cosmetic’s Founder About Beauty & Wellness
- Product Spotlight: The Elate Universal Crème offers a natural tint for cheeks and lips in a refillable compact.
- Sustainability Expert Quote: “Brands like Elate are paving the way for a more ethical beauty industry.”
Juice Beauty: The Power of Organic Fruit Stem Cells
Juice Beauty Phyto-Pigments Complexion Kit features a primer, foundation, and brush. Packaged in recyclable glass containers. $99
Juice Beauty stands out with its innovative use of organic fruit stem cells, offering unique skincare benefits in its makeup products.
- Product Spotlight: The Juice Beauty Phyto-Pigments Foundation hydrates and enhances your complexion with natural botanicals.
- Dermatologist Quote: “Using fruit stem cells in beauty products can rejuvenate skin and improve texture significantly.”
Beautycounter: Advocating for Safer Beauty Standards
Statement Maker Satin Lipstick is made with nourishing jojoba, acai, and shea oils and butter. $9
Beautycounter leads the charge in advocating for safer beauty standards and transparency regarding ingredients, with its founder pushing for updates to laws from the 1930s to reflect ingredients typically found in makeup products today.
- Product Spotlight: The Beautycounter Tint Skin Hydrating Foundation blends effortlessly while providing added skin benefits.
- Statistic: Beautycounter has helped push over 100 new laws for safer beauty products in the U.S.