Beauty

What does it take to be one of the sustainable beauty brands featured on The Wellness Feed? We research, review, and ask brands hard questions to provide transparent articles with reasons as to why a brand is sustainable. Here are a few of the questions that we ask brands whether researching or interviewing them:

How is their brand sustainable?
How is their brand not sustainable?
Do ingredients meet the Environmental Working Group’s strict, scientific, and transparent standards?
Do they source their ingredients from sustainably managed farms?
Are their plant-based ingredients organic?
Do they offer refillable, recyclable, or reusable packaging?
Do they use dyes on their paper boxes so that they’re compostable?
Are they plastic-free?
What are their sustainable goals for the future?

With an understanding that everything we make, produce and consume has an impact, we’re not here to offer perfect sustainable beauty brands. The Wellness Feed reviews, interviews, and round-ups focus on brands making the best sustainable decisions from sourcing to end-of-life.

From refillable lipsticks to fruit-pigmented eyeshadows, here are the best sustainable beauty brands to reduce plastic waste, use natural ingredients, and offer super gorgeous hues to update your look! Enjoy!

Bootleg Natural Shampoo Bars Are A Dream For Plastic-Free Lifestyles

Lindsay Christinee - Beauty - August 31, 2023

Lauren Federgreen shares her story of formulating natural shampoo bars to create great hair care products that reduce plastic waste.

| All products featured on The Wellness.

8 Plant-Based, Cruelty-Free, Eco-Friendly & Reef-Safe Sunscreens

Hemna Chaudry - Beauty - August 22, 2023

Did you know that chemicals in sunscreens can bleach coral reefs? These sunscreens are made to protect, not damage.

| All products featured on The Wellness Feed are.
TAGS: #coral reefs#eco sunscreens#save the oceans#summer essentials

How To Advocate For Clean Beauty

The Wellness Feed Staff - Beauty - August 15, 2023

Ric Kostick, the co-founder of 100% Pure, chatted about blockchain, sustainability, diversity, and of course, advocating for clean beauty.

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TAGS: #100% pure#beauty#clean beauty brands#clean makeup

Pearl Powder and Organic Certifications Are Behind This Skincare Set

Lindsay Christinee - Beauty - August 7, 2023

Jena Covello, founder of Agent Nateur chats about sustainable sourcing, Europe’s organic certifications, and using pearl powder in her celebrity-loved skincare set.

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TAGS:

The 2023 Q&A: Shopping EWG Verified Mineral Sunscreen (For All Skintones)

Lindsay Christinee - Beauty - July 25, 2023

Attitude EWG sunscreen is mineral-based and plastic-free. So, we chatted with the brand to learn more.

| All products featured on The Wellness Feed are independently selected by.
TAGS: #Attitude#clean beauty#eco sunscreens#plastic free#skincare#sustainable brands#zero waste

Here’s What It’s Like Using Solid Beauty Products For 1 Year

Lindsay Christinee - Beauty - June 26, 2023

What is solid shampoo? How do you use solid toothpaste? Are solid personal care products really good for the environment and do they perform just as well as the originals?

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The Wellness Feed launched as a lifestyle and news publication devoted to the wellness and eco-friendly scene. Created by a journalist TWF answers readers’ questions about living sustainably with educational and call-to-action articles.

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