Wrap yourself up in one of these plush organic cotton beach towels after a surf or swim.
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Sometimes the simplest way to be sustainable is to choose one material over another. When it comes to the clothes and textiles we use in our everyday lives, the most sustainable materials to choose are natural and plant-based. This can look like buying an organic cotton towel instead of one made from polyester, a plastic-based material that accounts for the use of 342 million barrels of oil yearly and microplastic when washed.
Organic cotton is grown without the use of pesticides or other harsh toxins and is estimated to use 90% less water than conventionally grown cotton. When organic cotton is made into items that also forgo using harsh dyes and chemicals during processing, the item is safer for the wearer and could potentially decompose naturally at its end-of-life. In case you’re unfamiliar with the statistics, some studies show that polyester textiles can take 20 to 200 years to decompose. Less chemical use, water conservation, and a smaller CO2 and microplastic footprint are all good environmental reasons to choose organic cotton beach towels for your lounging summer days.
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Of course, there are aesthetic reasons to choose organic cotton beach towels too. They’re soft and fluffy. Cotton is absorbent. And the brands The Wellness Feed team has chosen are all doing their part to minimise their environmental footprint while still creating the beautiful products we use and love.
Coyuchi Morelia Organic Beach Towels are made from GOTS certified organic cotton. $78
The company also takes initiatives to invest in regenerative farming, Fair Trade, and organic farms. You can read their Impact Report on the website.
Outerknown The Beach Towel is made from a combination of recycled and organic cotton. $58
Outerknown is another brand that supports fair labor, is Fair Trade Certified, and has partnered with organizations like the Bergman Rivera to support farmers’ implementation of Regenerative Organic Certified practices.
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* Full transparency. The West Elm Biarritz beach towels are made from 100% cotton. While the material isn’t organic is STANDARD 100 by OEKO-TEX® Certified and has been tested and verified to be free of 400+ harmful substances.