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Moriya Rockman, Co-Founder of Smiling House, a company offering luxury villas for rent around the world, including Gstaad Hotels, shares how to travel sustainably in style.
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If you’re a traveler with both an eye for luxury and an eco-conscious mindset, you’ve likely wondered: can a high-end vacation truly be sustainable? The team at Smiling House Luxury, high-end accommodation in stunning destinations around the world, is betting that it can, and they’re taking steps to prove it. By partnering with Swisstainability—a program launched by Swiss Tourism to reduce the environmental impact of tourism—Smiling House is setting new standards for delivering unforgettable travel experiences with a lighter footprint.
Making Eco-Luxury More Than a Buzzword
Swiss Tourism’s mission with Swisstainability is simple: to inspire tourism businesses to make meaningful, eco-friendly changes, like conserving energy, reducing waste, and supporting local communities.
For Smiling House, a luxury vacation rental agency based in Gstaad, Switzerland, this partnership is about setting a new standard in sustainable travel. They’re implementing initiatives that enhance both guest experiences and the natural environments they operate in. “It’s inspiring to see our partnership with Swisstainability leading the way toward more responsible, luxurious travel experiences,” says Moriya Rockman, Co-Founder of Smiling House.
Reducing Guests’ Environmental Impact
A view from a luxury chalet in Rougemont-Gstaad. Smiling House has taken recent steps to use renewable energy sources and LED lighting and implement composting facilities in an effort to blend luxury with sustainability.
One of Smiling House’s standout initiatives is the Green Stays program, which encourages energy-efficient practices across their properties and supports eco-friendly activities for guests.
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“We’re really excited about our initiatives focused on reducing environmental impact and deepening our commitment to local engagement,” Moriya explains. Another recent initiative of Smiling House is giving a free train ticket for guests traveling from Vaud to Zweisimmen, making it easy to explore the beautiful Swiss landscapes without the environmental impact of driving.
“Our hope is that guests feel part of the effort, enjoying a luxurious stay that also aligns with their values of environmental consciousness and respect for the surrounding community,” Moriya notes. These actions help guests understand they’re part of something bigger, blending the luxury of their stay with values of sustainability.
Connecting Travelers with Community for a Sustainable Stay
Gstaad, Switzerland has a reputation as a resort ski town for the rich. Yet, with its lush hills and mountains it’s a beautiful retreat into nature. Hike all year round, indulge in the local produce, and stroll around the markets for locally-made items.
One refreshing aspect of Smiling House’s approach is its emphasis on authentic local connections. Rather than steering guests toward typical tourist attractions, Smiling House invites them to experience the true character of the region. In Gstaad, for example, guests can attend seasonal events like the annual polo tournament or witness the traditional cow parades through village streets. “We love inviting guests to engage with the local culture and become part of the community during their stay,” says Moriya. “As ambassadors of these communities, we share these experiences with guests to create a more authentic, welcoming stay.”
By supporting these local connections, Smiling House also encourages a more sustainable approach to travel. “By connecting guests with local communities, we’re fostering an appreciation for regional traditions and resources, which naturally promotes a more sustainable, respectful approach to travel,” Moriya explains. Guests are encouraged to support small businesses and engage in regional festivals, building a balanced relationship between tourism and local life that’s both respectful and enriching.
Eco-Friendly Travel Tips
For travelers looking to lighten their environmental impact, Smiling House offers some practical tips that make a difference without sacrificing comfort:
- Pack Reusables: Bring along essentials like a refillable water bottle and reusable shopping bags. Small items like these cut down on single-use plastics and help keep destinations clean.
- Opt for Green Transportation: Whenever possible, choose eco-friendly ways to explore—bike, walk, or use public transportation to enjoy the sights at a slower pace and reduce emissions.
- Eat Local and Seasonal: Support the local economy and reduce your carbon footprint by choosing dishes made with seasonal ingredients from nearby farms or markets.
- Conserve Water and Energy: During your stay, be mindful of water and electricity use—small actions like turning off lights and reusing linens can make a big impact, especially in areas where resources are limited.
- Choose Responsible Accommodations: When booking, look for properties committed to sustainability. Seek out those with energy-efficient upgrades, waste reduction practices, and partnerships with eco-initiatives. “Checking for certifications or partnerships with sustainability organizations, like our collaboration with Swisstainability, is a great way to gauge a property’s commitment to responsible travel,” suggests Moriya.
Looking Forward To The Future of Eco-Luxury Travel
According to Moriya, the future of luxury travel will be about blending comfort with environmental respect. Smiling House is already moving in this direction, with eco-friendly initiatives and meaningful community experiences at the core of their business. “The future of eco-conscious luxury travel will likely emphasize experiences that are both immersive and mindful, allowing travelers to enjoy a high standard of comfort while respecting the environment and local cultures,” Moriya shares. “Smiling House is setting an example for responsible luxury in beautiful destinations worldwide.”