Reformation’s latest campaign with Monica Lewinsky blends environmental activism and voting with powerful workwear.
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“Prioritizing people and the planet has always been a big part of what we do. Voting is one major way to do that.” We’re in the age of collaborations and purpose-driven brands. So, it should come as no surprise that sustainable it-girl brand, Reformation, latest partnership is part of a broader mission to get people to vote. The brand’s latest collection is in collaboration with Vote.org and fronts political activist, Monica Lewinsky.
Reformation launched the campaign urging people to exercise their right to vote with the 50-year old activist modeling a series of workwear essentials including a midi-black dress, a trench coat, and plenty of blouses fit for the office. This unique initiative, titled “You’ve Got the Power”, aims to empower individuals to make their voices heard by participating in the upcoming US elections.
A Voice for Change
Monica Lewinsky has long been a prominent figure in the political landscape. After overcoming a national scandal in the late 90s, she has shown resilience and determination, transforming her personal experiences into a catalyst for positive change. She has taken a stance against cyber bullying delivering a TED X talk and as an ambassador for Bystander Revolution. Using her platform as the face of Reformation’s voting campaign, Lewinsky seeks to inspire individuals to register, vote, and embrace the power of democracy.
In a press release, she stated that she believes that every vote counts and that individual voices can shape the course of history. She emphasized the significance of voting, especially during times of voter apathy and frustration. By using their voices at the ballot box, individuals can contribute to a more inclusive and representative democracy. Voting is an opportunity to have a say in critical issues that impact society, such as healthcare, climate change, and social justice.
Monica’s collaboration with Reformation is complemented by her involvement with Vote.org, a non-profit organization committed to increasing voter awareness. It provides valuable information on voter registration deadlines, local ballots, and other essential details. By raising awareness and empowering voters with knowledge, the platforms plays a crucial role in promoting civic engagement.
Reformation: A Sustainable Fashion Brand with a Purpose
Reformation is a sustainable fashion brand that advocates for environmentally responsible practices and ethical production. With a commitment to reducing their environmental impact, Reformation creates stylish clothing that aligns with their values to reduce waste, embrace green energy and clean chemistry, and increase traceability along their supply chains. A few highlights from their 2022 Sustainability Report include:
- Over 400,000 garments were resold or recycled via our panership with thredUP in 2022.
- 68% materials were recycled, regenerative or renewable.
- Five of their suppliers have attained a social compliance certification like Fair Trade, SA8000, or WRAP.
- 84% of their dyers and printers have a clean chemical certification.
The You’ve Got the Power Campaign
The You’ve Got the Power campaign combines fashion and voting, creating a unique platform to engage individuals in the political process. Monica Lewinsky models a range of blazers, skirts, and dresses in the campaign, showcasing the intersection of style and activism. Through visually compelling imagery, the campaign aims to captivate and inspire voters.
Fashion has the power to empower individuals and make a statement. Reformation’s collaboration demonstrates that fashion can go beyond aesthetics and serve as a vehicle for social change. Wearing empowering clothing can be a tangible reminder of the importance of civic participation and encourage individuals to take action.
How to Get Involved
To support the You’ve Got the Power campaign, individuals can visit Reformation’s website and explore the dedicated section that provides essential voter information. This includes details on voter registration deadlines, local ballots, and resources for first-time voters. By spreading the word and sharing the campaign on social media, individuals can help amplify the message and inspire others to vote.