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A peek inside Atelier Jolie, the buzzworthy ethical collective, workshop, art space, and cafe from Angelina Jolie.
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In the heart of New York City’s vibrant SoHo neighborhood, a new retail space has emerged, captivating fashion enthusiasts and eco-conscious individuals alike. Atelier Jolie, the brainchild of renowned actress and activist Angelina Jolie, has opened its doors to provide a unique shopping experience that combines ethical fashion, community engagement, and artistic expression.
Situated at 57 Great Jones Street, it holds a rich history as the former residence and studio of the iconic artist Jean-Michel Basquiat. The building’s graffiti-covered front panels, a testament to Basquiat’s legacy, have been preserved to honor the artistic heritage of the space. Atelier Jolie’s team meticulously renovated the building, ensuring the preservation of its architectural integrity while infusing it with a fresh and contemporary aesthetic.
A Vision Rooted in Sustainability
Atelier Jolie aims to separate itself from other fashion brands by being recognized as a collective that seeks to redefine the concept of sustainable living. In her interviews for various news outlets, Angelina has emphasized her vision to demonstrate that an ethical and sustainable lifestyle is not about limitations but rather a path to a better quality of life. With personal creativity and community at its core, Atelier Jolie aspires to inspire individuals to embrace a lifestyle that cherishes the environment, promotes conscious consumption, and supports local communities.
The store hosts workshops and events that educate customers on the importance of conscious consumption, upcycling, and the preservation of traditional craftsmanship. By fostering a sense of community and shared responsibility, Atelier Jolie encourages individuals to make mindful choices that protect the environment and empower marginalized communities.
Fashion with a Purpose
Chloe x Atelier Jolie Belted Silk Maxi Dress
Chloe x Atelier Jolie Sleeveless Silk Slip Dress
Chloe x Atelier Jolie Silk Wide-Leg Trousers
Chloe x Atelier Jolie Silk Maxi w/ Balloon Sleeves
Atelier Jolie’s fashion collection is made with some sustainable considerations- deadstock and vintage materials and an emphasis on timeless elegance and durability rather than transient trends. The collection features beautifully fluid trench coats, crisp suiting, sheer Swiss dot dresses, and versatile basics. Customers have the opportunity to customize their chosen pieces, collaborating with the team’s artisans to create unique and personalized garments.
There is also a curated selection of sustainable fashion brands that share its values such as Bettter, Simon Ungless, Mitsugu Sasaki, We-Ar4, Mimi Plange, and Justin Smith. Customers have a diverse range of options, all of which can be tailored or altered to suit their individual preferences.
A Commitment to Social Impact
Beyond fashion and art, community engagement lies at the heart of Atelier Jolie’s ethos. The store houses a café run by Eat Offbeat, a restaurant and catering collective that celebrates the culinary talents of New York City’s refugee communities. Visitors are invited to sit at the craft table, where they can contribute their artistic flair to patches or explore a treasure trove of vintage buttons and lace. Proceeds from the sales of these patches go to charitable causes, creating a positive impact on both local and global communities.
A Space for Artistic Exploration
Every corner of Atelier Jolie exudes creativity, with dedicated spaces for artistic expression. The screen printing and patching area on the ground floor provides a glimpse into the art-making process, while the basement houses a painting room awaiting a splash of color. Upstairs, the proper atelier space serves as a sanctuary for bespoke cutting and tailoring, enveloping visitors in an atmosphere of craftsmanship and attention to detail. The furniture and fixtures throughout the store are upcycled or vintage, adding a touch of sustainability to every aspect of the Atelier Jolie experience.
Art and fashion converge at Atelier Jolie, with the store’s team including students and alumni from the prestigious Parsons School of Design who infuse the space with fresh perspectives and innovative ideas. These young artists play a crucial role in the customization process, guiding customers through the intricacies of tailoring, patchwork, embroidery, painting, and screen printing. Atelier Jolie believes that creativity should be a collaborative experience, empowering individuals to be active participants in the design and creation of their own unique pieces.
Atelier Jolie is more than just a retail space; it is part of a greater movement that advocates for conscious living and ethical fashion. Through its commitment to sustainability, community engagement, and artistic expression, Atelier Jolie has created a haven for individuals seeking to align their values with their fashion choices and invites everyone to join the journey toward a more sustainable future.
