Learn about and shop these 8 natural and organic hair care products for 2025 from TWF-selected B Corps, refillable, and organic brands.
| All products featured on The Wellness Feed are independently selected by our editors for its environmental and ethical impact. However, when you buy something through our retail links, we may earn an affiliate commission. |
Embracing natural beauty and prioritizing healthy hair has become more than just a trend. People like you and me are increasingly seeking products that are good for them and the planet. Gone are the days of blindly buying products simply to achieve a desired style. Now, many of us are questioning ingredient lists, seeking out natural formulas instead of hard-to-pronounce chemicals, and questioning a brands commitment to environmental practices like offering refills, using recyclable packaging materials, and reducing single-use plastic.
This shift highlights a major preference for using products without harmful chemicals. Many conventional hair care products contain ingredients that can be harmful to our health. Sulfates (like Sodium Lauryl Sulfate), Parabens, Phthalates, Synthetic fragrances are commonly used chemicals that can lead to skin irritations, allergic reactions, and other health problems. It also highlights a shift towards farm-to-bottle formulations. And, using our dollars to back brands reducing their CO2 emissions and contribution to plastic pollution.
In the long switching to natural hair care products offers numerous benefits such as a healthier scalp, the reduction of chemical exposure, and healthier strands. Who knew making mindful choices leads to beautiful, healthy hair and a happier planet?
These brands have been selected for their commitment to environmental practices and natural ingredients. They offer a full range of hair care products for a range of textures and hair care concerns. And, they’re brands with formulas and products that are proven to work by science and customers like us who buy, use, and love their products.
Prose: Personalized Hair Care
Prose Custom Shampoo is personalized to your hair care needs to gently cleanse and nourish hair with plant extracts and natural oils. It’s not formulated with alcohols, parabens, phthalates, silicones and GMOs. $29
Prose stands out because of its customization process. Through their online form, you answer a detailed questionnaire about your hair goals and concerns. Prose then creates a unique blend of ingredients tailored to individual needs. Key ingredients, like rice protein and moringa oil, promote hair strength and moisture. Reviews highlight how customers see significant improvements in hair health after using Prose.
Environmental Impact: This is a certified B Corp and Climate Neutral brand. Some initiatives include reducing plastic and paper materials in their packaging. You can read more in their sustainability report.
Act + Acre: Sustainable and Effective
Ace + Acre Daily Hydro™ Scalp Serum is formulated to hydrate and soothe dry scalps. $24
Act + Acre focuses on sustainable practices. They utilize eco-friendly ingredients and packaging. Their product lines, including scalp care and shampoo, cater to those seeking effective and green alternatives. Customers rave about the Hydro Scalp Serum, praising its transformative effects on scalp health and overall hair vitality.
Environmental Impact: Ingredients are cold-pressed to reduce energy use. All external packaging is 100% post-consumer material, and 100% recyclable. The brand also offers refills for their bottles which can be reused for two years.
Rahua: Amazonian-Inspired Hair Care
Rahua Mini Hydration Detangler is a blend of hydrating oils- mango, sunflower seed, citronella, morete, and Sacha Inchi Seed. $12
Rahua draws inspiration from the Amazon rainforest. The brand uses unique ingredients like Rahua oil, known for its ability to strengthen hair. Founded by New York stylist and colorist Fabian Lliguin, they are committed to ethical sourcing, working directly with Amazonian communities.
Environmental Impact: This brand stands out for its environmental commitments, ensuring each product is sustainably produced.
Acure: Affordable and Effective
Acure Ultra Hydrating Conditioner softens and moisturizes hair without parabens, sulfates, formaldehyde, and petroleum. $10
Acure is known for its budget-friendly pricing. With shampoos and conditioners starting under $10, Acure remains accessible without sacrificing quality. Ingredients like argan oil and coconut extract help to nourish and hydrate. The Acure Mega Moisture Shampoo is a popular choice that leaves hair feeling soft and manageable.
Environmental Impact: Acure measures and works towards taking actionable steps to reduce its carbon footprint such as reducing single-use plastic, overnight shipping, and energy use in its headquarters. Last year the brand just unveiled new packaging made from FSC paper and recycled plastic.
Primally Pure: Natural Ingredients, Ethical Practices
Primally Pure Natural Dry Shampoo (Dark Locks) soothes the scalp and stimulates hair growth with arrowroot powder and peppermint oil. $18
Primally Pure focuses on natural, high-quality ingredients. Committed to ethical sourcing, this brand offers hair care that meets various needs and concerns. Their Dry Shampoo line is a fan favorite, praised for its ability to refresh hair while remaining affordable compared to competitors.
Environmental Impact: This brand began on a farm with a mom passionate about crafting personal care products with ingredients sourced straight from the soil. Read the full ingredient list of farm-grown plants here. Primally Pure also partners with Pact Recycling to ensure that all plastic containers will never make their way to the landfill.
Rōz: Supporting Ethical Beauty
RŌZ FOUNDATION Hair Mask is formulated with pea peptides and grape extract to strengthen hair and improve shine. $48
Rōz is a beauty brand that focuses on social impact and ethical beauty. They aim to support women through various initiatives. Choosing Rōz means investing in products that do good. An example is their Rōz Hair Oil, which not only nourishes but also supports women’s empowerment causes.
Environmental Impact: Rōz is a certified B Corp brand and is a member of 1% for the Planet.
Beautycounter: Clean Beauty Champion
Beauty Counter Daily Shampoo Refill in Bright Grapefruit reduces split ends with vitamin B and nourishes and cleanses with grapefruit peel oil. $28
Beautycounter advocates for safer beauty. Their commitment to transparent ingredients means you can trust what’s in their hair care products. The Daily Shampoo and “Conditioner” are well-loved for their gentle formulas.
Environmental Impact: Check out their site for resources on safer beauty practices and current legislation influencing the industry.
Oway: Organic and Sustainable Luxury
Oway Color Protection Hair Bath nourishes hair and protects against pollution and water damage with a blend of organic fruits like grapes and goji berries. $17
Oway emphasizes organic farming and sustainable sourcing. Their high-end products provide a luxurious experience while adhering to eco-friendly principles. Ingredients like essential oils and natural extracts ensure effective results. Many users note the rich feel of Oway’s Moisturizing Shampoo, making it a standout in both luxury and effectiveness.
Environmental Impact: This brand focuses on ingredients grown on the company’s estate to reduce CO2 emissions from travel and ensure that the chemical-free ingredients are used in their formulas. Packaging is recyclable glass, paper, or aluminum.