What does it take to be one of the sustainable beauty brands featured on The Wellness Feed? We research, review, and ask brands hard questions to provide transparent articles with reasons as to why a brand is sustainable. Here are a few of the questions that we ask brands whether researching or interviewing them:

• How is their brand sustainable?
• How is their brand not sustainable?
• Do ingredients meet the Environmental Working Group’s strict, scientific, and transparent standards?
• Do they source their ingredients from sustainably managed farms?
• Are their plant-based ingredients organic?
• Do they offer refillable, recyclable, or reusable packaging?
• Do they use dyes on their paper boxes so that they’re compostable?
• Are they plastic-free?
• What are their sustainable goals for the future?

With an understanding that everything we make, produce and consume has an impact, we’re not here to offer perfect sustainable beauty brands. The Wellness Feed reviews, interviews, and round-ups focus on brands making the best sustainable decisions from sourcing to end-of-life.

From refillable lipsticks to fruit-pigmented eyeshadows, here are the best sustainable beauty brands to reduce plastic waste, use natural ingredients, and offer super gorgeous hues to update your look! Enjoy!