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The world’s first museum dedicated to sustainable fashion will close its doors this June. But, Fashion For Good will continue the mission to educate designers and the public about circularity through workshops and co-working spaces.
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It’s sad news for the world of sustainable fashion. The world’s first sustainable fashion museum, Fashion for Good is embarking on its final exhibition in June of this year. Titled “What Goes Around Comes Around,” the exhibit marks the culmination of the museum’s six-year journey and will focus on the transformative power of circular fashion and the individuals working tirelessly to shift the industry towards sustainable solutions. Opening its doors on January 27, 2024, the exhibition will be accessible to the public for five months, concluding on June 5th, World Environment Day.
Yet, while the museum may be closing its physical doors, its mission to promote sustainable practices and educate the public will continue through co-working and educational spaces.
From Linear to Circular: The Urgent Need for Change
Today’s fashion industry operates under a linear model known as “take-make-waste,” which perpetuates a cycle of environmental degradation and social inequality. The impact is staggering, with an estimated 14 million tons of textile waste generated in the U.S yearly, a number that continues to rise. To address these challenges, a paradigm shift is necessary, involving individuals, the industry, and society as a whole.
Buzzword Breakdown: What’s That Circular Thing I Keep Hearing About?
The Fashion for Good Museum invites you to discover the possibilities of a circular fashion industry through its final exhibition, offering concrete examples and tools for taking individual or collective action. By embracing circularity, we can design without waste or pollution, ensuring that materials are continually reused instead of discarded. This restorative and regenerative approach minimizes pressure on natural resources while fostering a more sustainable future.
What Goes Around Comes Around: Exploring Circularity in Three Dimensions
The “What Goes Around Comes Around” exhibition highlights three key areas that exemplify the concept of circularity. Through the work of local artists, design collectives, and industry innovators, visitors will gain a comprehensive understanding of the current shift towards sustainable practices.
1. Showcasing the Present: Local Artists and Design Collectives
The exhibition features new work by local artists, such as Atelier Reservé and The Patchwork Family, who are actively contributing to the circular fashion movement. These artists represent the vibrancy and diversity of circular design practices, demonstrating what is happening right now in the industry. Additionally, established designers, including BOTTER, Ronald van der Kemp, Marga Weimans, Yuima Nakazato, and Nicole McLaughlin, will showcase their creations, highlighting the integration of circular materials into high-end fashion.
“We are highlighting three areas in What Goes Around Comes Around,” explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry – honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat and Biophilica.”
2. Fostering Community Engagement and Collaboration
The second dimension of the exhibition emphasizes the importance of community involvement in transforming the fashion system. Visitors will have the opportunity to participate in an interactive installation, highlighting the interconnectedness of individuals and their collective power to effect change. By engaging with the installation, you will plant the seed of collaboration and recognize the significance of working together to reshape the fashion industry.
3. Innovations and Technologies: Paving the Way for a Circular Future
The final dimension of the exhibition zooms in on the groundbreaking innovations and technologies that are driving the circular fashion revolution. Designers have been invited to create new work using circular materials sourced from pioneering companies such as Living Ink, MIRUM, Altmat, and Biophilica. By showcasing these innovations, the exhibition aims to demonstrate that next-gen solutions are not mere fantasies but ready for market implementation. Capsule collections featuring implemented innovations from Circ, Infinited Fiber Company, Ambercycle, and Renewcell will also be on display, showcasing the viability of these sustainable solutions.
Katrin Ley, Managing Director of Fashion for Good, adds, “What Goes Around Comes Around showcases looks from recent capsule collections featuring implemented innovations such as Circ, Infinited Fiber Company, Ambercycle, and Renewcell, demonstrating that next-gen solutions aren’t just a future fantasy – but are ready for market now.”
The Fashion for Good Museum: A Catalyst for Change
Beyond the exhibition, the Fashion for Good Museum serves as a community space dedicated to learning, sharing knowledge, and inspiring positive change. Through interactive workshops, educational events, and public programs, visitors are invited to deepen their understanding of sustainable fashion and acquire the skills needed to drive meaningful transformation. Over the next few months, the museum will host a series of events, provide educational toolkits, and offer various opportunities for engagement. Stay updated by visiting our website and following our social media channels for the latest information.
Fashion For Good Will Give You 20+ Ways To Be More Sustainable
“Through the exhibition and its public program, which consists of interactive workshops and educational events, the museum functions as a community space where visitors are invited to learn, gain new perspectives and are exposed to inspiring examples, building the skills and knowledge to create positive change.”
The Future Beyond the Museum: Co-Working and Education Spaces
The “What Goes Around Comes Around” exhibition at the Fashion for Good Museum is a unique opportunity to witness the transformative power of circular fashion and explore the innovative solutions driving the industry towards a sustainable future. By participating in the exhibition, you will gain valuable insights, tools, and inspiration to make a positive impact in your own life and contribute to the urgent change needed in the fashion industry. The exhibition will be open to the public from January 27th to June 5th, 2024, with June 5th marking the final day of the museum. Don’t miss your chance to be a part of this momentous event. Get your museum tickets now and embark on a journey towards a more sustainable fashion industry.
While the Fashion for Good Museum will be bidding farewell after its final exhibition, its mission to promote sustainability in the fashion industry will continue through co-working and education spaces. These spaces will provide a platform for collaboration, innovation, and the development of new ideas. By fostering a community of like-minded individuals and organizations, the Fashion for Good Foundation aims to accelerate the adoption of sustainable practices and technologies throughout the industry.
“We hereby invite you one last time to join the Good fashion movement, visit our final exhibition, and contribute to the urgent action needed. We have exactly 131 days until World Environment Day on June 5th, marking the final day of our final exhibition.”
Fashion for Good Museum
Rokin 102, 1012 KZ Amsterdam, Netherlands 10am to 6pm
About the Fashion for Good Museum
The Fashion for Good Museum, established in October 2018, is an interactive fashion museum dedicated to shaping the future of the fashion industry. With a focus on sustainability and innovation, the museum aims to raise awareness and share knowledge about the positive impact of responsible fashion choices. As a changemaker in the industry, Fashion for Good not only operates the museum but also brings together innovative solutions and international fashion labels through its Innovation platform. By driving collaboration and scaling new technologies and business models, Fashion for Good is actively transforming the industry towards a more sustainable future.
Fashion for Good: Address: Rokin 102, 1012 KZ Amsterdam, Netherlands 10am to 6pm