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Saturday, September 9th | 5:30 PM BondSt Hudson Yards NY, NY
“The Carbon Life Cycle of Products” Images: Geremy Dubensky
The fashion industry has long been associated with luxury, glamour, and excess. However, in recent years, there has been a growing awareness of the industry’s environmental impact and a call for change. The Green Fashion Show, an event held during New York Fashion Week, aims to redefine the future of sustainable fashion by highlighting the efforts made by designers, brands, and industry experts to promote a more eco-conscious approach to fashion.
Dur Doux, the acclaimed fashion brand known for its innovation and sustainable practices, unveiled its Spring/Summer 2024 collection, “Sous-Marine.” The collection, which translates to “Underwater” in English, explores the profound beauty and fragility of underwater life. Dur Doux’s designers, deeply connected to the ocean and the need to protect it, created this collection as a testament to their commitment to sustainability and environmental consciousness.
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The “Sous-Marine” collection features 34 breathtaking looks, each one a vivid representation of underwater beauty. The color palette, including ombre pinks-reds, ombre greens-whites, salamander, cool beiges-browns, and sea blues, perfectly captures the essence of the ocean. Garments are made from eco-friendly textured Italian knits, such as Salamander Ibiza knit and the exclusive ‘Brain Coral’ knit, Neptune Coral and Sea Grass mesh, Flamingo crepe and satin, Conch Shell printed cottons, Nudibranch swim knit, and dazzling micro sequins. The collection includes flowing kaftans, floor-length shirts, skirts, pants, mini and maxi dresses, ruffled bandeaus, bralettes, camis, and the debut of one and two-piece sustainable swimwear and beachwear.
Dur Doux’s commitment to sustainability is evident in every aspect of the collection. They’ve chosen eco-friendly and OEKO-TEX-certified fabrics, ensuring that their creations have minimal environmental impact. This aligns perfectly with The Green Fashion Show’s mission to promote sustainable fashion and lifestyle choices.
The Green Show: Redefining Fashion Through Sustainability
The Green Fashion Show made its dazzling debut during New York Fashion Week, marking a significant milestone in the sustainable fashion industry. This inaugural event, held at the soon-to-open BondSt Hudson Yards, exemplified the transformative power of fashion as a force for positive change.
The Green Fashion Show is not just an event; it’s a vision for a more sustainable future. With the fashion industry’s impact on our environment in mind, The Green Fashion Show partnered with eco-conscious brands to showcase innovative solutions. The runway show, featuring the Spring/Summer 2024 collection by Dur Doux, stole the spotlight, proving that sustainability and style are a powerful combination.
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The “Sous-Marine” collection by Dur Doux transported the audience to the depths of the ocean, offering a unique perspective on sustainable fashion. The garments vividly narrated the story of underwater life through their shapes, textures, and colors. Standout looks included ethereal flowing kaftans that mimicked ocean waves, floor-length shirts adorned with coral-inspired patterns, and ruffled bandeaus reminiscent of playful sea creatures. These pieces, made from eco-friendly Italian knits, recycled materials, and OEKO-TEX certified fabrics, underscored the brand’s commitment to sustainability. The debut of one and two-piece swimwear and beachwear encouraged attendees to embrace sustainable fashion choices this summer.
Circular Fashion Panel: Shaping the Future of Sustainable Fashion
As part of The Green Fashion Show, a panel discussion on circular fashion brought together industry experts to discuss the fashion industry’s sustainable future. The panel was led by Roman Bolli of South Pole and featured notable figures such as TV personality and interior designer Erin Dana Lichy, Morgan Kelly the Executive Director of GLAM4GOOD, Selena Hill, an award-winning journalist and editor for Black Enterprise, and Khary Simon, VP Creative Director at Hearst. These experts shared their insights on how eco-friendly manufacturing, ethical sourcing, and circular fashion initiatives can drive sustainability in the fashion industry.
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The panel discussion covered a wide range of topics, from sustainable lifestyle changes to corporate solutions and ethical production practices. The experts emphasized the need for a shift in consumer behavior towards more responsible choices and the importance of transparency in the fashion supply chain. They highlighted the role of fashion in climate change mitigation and the need for brands to embrace circularity, which involves designing for durability, using recycled materials, and implementing recycling programs.
The Circular Fashion Panel at The Green Fashion Show served as a platform for sharing ideas and best practices, inspiring industry professionals and consumers alike to take action towards a more sustainable fashion future.
Collaboration and Partnerships for a Greener Fashion Industry
The Green Fashion Show’s commitment to sustainability extended beyond the runway. The event collaborated with various partners and sponsors who shared the vision of a greener fashion industry.
ELEMED™, a wellness company, delivered eleBoost™ Vitamin B12 shots during the event, promoting wellness and eco-conscious living. This partnership highlighted the importance of holistic well-being and its connection to sustainability.
The Green Show’s Global Impact
The Green Fashion Show’s inaugural event in New York was just the beginning of a global movement. The show’s organizers plan to take their message of sustainability worldwide, with events scheduled in Dubai, Paris, London, and Milan. By leveraging the power of fashion and partnering with influential designers and brands, The Green Fashion Show aims to redefine the industry’s norms and make sustainability not just a choice but a way of life.
The fashion industry has the power to shape culture and influence consumer behavior. Through events like The Green Fashion Show, the industry can drive positive change and inspire others to adopt sustainable practices. As consumers become more conscious of their environmental impact, brands that prioritize sustainability will have a competitive advantage.
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As the fashion industry continues to evolve, events like The Green Fashion Show will play a crucial role in shaping its future. By promoting sustainable practices and encouraging responsible consumer behavior, the show sets a new standard for the industry. With collaborations and partnerships, the show extends its impact beyond the runway, inspiring brands and consumers to embrace sustainability in all aspects of their lives.