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Whether you have already immersed yourself in the world of sustainable fashion or you’re looking to learn the basics about how to live a green lifestyle, there are a lot of resources available to help you live more sustainably. Industry experts share their sustainable tips via podcasts, books, or tell-all documentaries. And, of course there are sustainable fashion Youtubers who pull back the curtains to share everyday tips about how you can live more sustainably. So, while the educational documentaries are not to be missed neither are these group of Youtubers if you’re seeking everyday tips to minimize your environmental impact.
Here’s a round up of sustainable fashion Youtubers offering a pathway to those first steps in implementing small, sustainable practices into your daily life. From clothes swapping to an honest break-down about the sustainable fabrics you should be on the lookout for, each of these videos offer a dose of environmental inspiration. Enjoy!
Belinda Smetana: The Sustainable Fashion
Belinda Smetana is the Sustainable Fashion Advocate, a & travel blogger who constantly encourages others to move towards a more sustainable lifestyle. More specifically, she urges her viewers to join the slow fashion by living as an example.
In this video, titled “Sustainable Fashion on a budget”, Belinda dives into her 5 steps to buying ethical and eco-friendly clothing and fashion on a budget. The first step is to define your style. Are chic? Bohemian? Artsy? Sophisticated? Now, that you have that narrowed down, move on to the second step- clean your closet. Collect all the unwanted (or unworn) clothes that don’t match your style and complete the third step, which is to find/host a swap event. After participating in the swap event. This is the most cost effective way to engage in circular fashion. Lastly, her final tip is to buy second hand items that you need that aren’t already in your wardrobe or that of a friends’.
Jessica Harumi: Slow Fashion & Capsule Wardrobes
Jessica Harumi is a slow fashion, lifestyle blogger and YouTuber based in San Diego, CA. On her blog and YouTube channel, Jessica offers advice for building the perfect capsule wardrobe each season and finding the best wardrobe staples.
A Style Expert Shares How To Create A Sustainable Capsule Wardrobe
In Jessica’s “SLOW FASHION 10X10” video, the blogger does a twist on the 10×10 with a completely sustainable capsule wardrobe. The sustainable fashion Youtuber begins with two organic cotton t-shirts in white and black and a few other classic tops like a button-down, ribbed turtleneck a poplin sweater and a cardigan. Adding edge to all of her looks is a classic black leather motorcycle jacket (not from a sustainable brand but bought second hand). Keeping in-line with her black and white color scheme, Jessica chooses thrifted white shorts from ThredUp and two pairs of pants (one black, one white).
Kathleen: Conscious N Chic
Conscious N Chic is managed by sustainable fashion Youtuber Kathleen, a Montreal native who now lives in the U.S. Kathleen and believes that living a life that looks good on the outside and what feels good on the inside shouldn’t be mutually exclusive. Her channel focuses on ethical living and sustainability in fashion, beauty, food, travel and tech.
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On ‘What is ethical fashion anyway? 5 Ethical Fashion Tips,’ Kathleen addresses a number of questions such as “Why do we need to talk about ethical fashion?” She then dives into the “5 ways to make your closet more ethical?” For example, her first tip is to stop needless shopping and instead invest in classic pieces that you’ll wear for a longer period of time.
Gittemary Johansen: A Zero Waste Content Creator
In 2015, Gittemary Johansen switched out impulse buys, fashion week and must-haves for a zero waste and plastic-free lifestyle. Now, through her blog and YouTube channel, she inspires others to follow her path with vegan recipes, guides on how to get started reducing trash, finding non-materialistic values and many more.
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On “I THRIFTED MY OUTFITS FOR FASHION WEEK // sustainable fashion haul and styling,” Gittemary showcases 5 different outfits for the Berlin fashion week. Most of Gittemary’s clothes are thrifted, vintage and secondhand.
Verena: My Green Closet
My Green Closet is a YouTube channel, blog, and community for slow fashion, green beauty, minimalism, and living more consciously. Canadian native, Verena (who more commonly goes by Erin) is behind the account, and while she focuses on sustainability as it relates to clothes, you can also find eco-friendly tips on decorating and traveling as well.
In her video “It’s Time to QUIT FAST FASHION,” she talks about why fast fashion is a problem for the environment and humanity. For example, she mentions how the film True Cost, gives an overview of how the fasts fashion industry plays a role in slave labor, toxic chemical use, and exploiting earth’s resources.
Shelbizleee: Eco-Minimalism
Shelbi, a fan-favorite zero-waste vlogger, focuses on the best tips & tricks of eco-minimalism. Shelbi’s mission is to create a community where the average person can come and feel like they can make a difference. On her YouTube channel, you’ll find sustainable living (and eating) vlogs, a handful of vids on eco-minimalism and much more.
Her video “my SUSTAINABLE fall capsule wardrobe,” is a collaboration with Sustainably Vegan, where Shelbi shares 20 items for her sustainable fall fashion / wardrobes / look book. This video looks at wardrobes from different climates, but also wardrobes for different body types and completely different styles.
Manuela Baron: The Girl Gone Green
Manuela Baron is the brainchild behind The Girl Gone Green where she shares how she lives a low waste, minimal, plant-based life with intention. This channel is a place to inspire and educate others on how to be better versions of themselves- to live sustainably and consciously. She’s more than simply a sustainable fashion Youtuber since she uses her channel to talk about sustainable traveling, living zero-waste and minimally, recycling, greenwashing, and more.
On “What is Greenwashing,” Manuela talks about how some companies are just selling you the idea of green practices while ignoring sustainability. She gives the example of a Dawn commercial, where they sell the idea of being ‘green’ rather than actually making distinct changes to be greener. She stresses that as a consumer, it is critical to ask questions, research and to truly look into whether or not a consumer is actually doing to be ethical or sustainable.