What does it take to be considered one of the best sustainable fashion brands featured on The Wellness Feed? We research, review, and ask brands hard questions to provide transparent articles with reasons as to why a brand is sustainable. Here are a few of the questions that we ask brands whether researching or interviewing them:

How is their brand sustainable? How is their brand not sustainable? Are their materials organic, natural, biodegradable, upcycled, or recycled? What dyes do they use? Are their clothes made in factories that meet ethical standards? How do they vet factories? Are garment workers in their partner factories paid a living wage? How do their factories reduce fabric and water waste? How do they manage CO2 emissions from transporting raw materials and finished garments? What certifications do they have- OKEO-TEX, B-Corp, Fair Trade, etc? Is their packaging single-use-plastic-free? How do they give back? Do they transparently show their product's impact to customers? Do they publish an impact report? What are their sustainable goals for the future?

As to what you'll never see recommended on The Wellness Feed, here are our 'nos':

Fast fashion brands. We might cover news about Boohoo, Shein, and others. But, they're not recommended as sustainable fashion brands that we support. Virgin plastic-based materials. We will never recommend 100% polyester or nylon clothing. Single-use plastic packaging. Forest Stewardship Council Certified paper packaging is always better than plastic. Brands that have been profiled by the Human Rights Watch or other nonprofit human rights organizations for workers' violations in their factories.

With an understanding that everything we make, produce and consume has an impact, we're not here to offer perfect sustainable fashion brands. The Wellness Feed reviews, interviews, and round-ups focus on brands making the best sustainable decisions from sourcing to end-of-life.